A bit of statistics
The overall traffic in messaging apps is expected to more than triple by 2019 since 2014 – from almost 31 trillion to 100 trillion globally, according to Juniper Research. Messengers are the technology that facilitates both entertaining activities and business collaboration. Over the top communication is quick, easy and cheap and it will connect people in so many new ways during the upcoming years. Today we will speak about the features that enrich messengers in order to give you more than just an opportunity to send a «Hello, where are you?» message.
Why it’s good for people
The start of 2016 has proved that the global audience has shifted to messengers. According to the Business Insider report, the combined user base of the top four chat apps is larger than the combined user base of the top four social networks. This popularity is predictable: it’s cheaper than traditional telecommunications, it has more features than e-mail and it’s more private than social media. On top of that, the cost of plain smartphones has become relatively low, and the interface of messengers is easy even for your grandmother.
An average smartphone user has ~36 apps installed with 68% of them in the field of social & communication. The services that are the most popular in different countries vary, however most users use several messengers to connect with family, friends and co-workers. Continue reading